Careful Consumption Alone Can't Save the World's Fish

[danlewer]

xoxoxoBruce, you are absolutely right on both counts.

Labelling has to be standardised and regulated, rather than managed by the retailer or another

With regard to the complexity of the ethical decision, food will not only be labelled according to its carbon footprint. Organic, Fair Trade, and of course the labelling that this post was about, for example, all have different criteria that can show one product in different lights.

This is a good thing - the social and environmental impact of our food is complex and consumers should understand that.