Winning

[Shawnee123]

You wouldn't want to compete with your friends, or significant other, or co-workers, for instance--you want to "play fair and share" with these people.

Sounds like you equate winning, or competition, with cheating. Not true. I even said last night, during an intense round of Yahtzee that if you cheat to win it's not really a win. You can be competitive and set on winning, but you don't have to throw your personal ethics in the trash to do it. This is what people who lose a lot use to feel better: that winners must always be cheating.